Generation Insights
The American workforce is increasingly diverse. Thanks to increased life spans, generally healthier workers, and financial considerations that may keep employees working longer, employers will be challenged to offer benefits that appeal to multiple generations, each with unique priorities.

The Benefits Benchmarking Tool offers four generational benchmarking segments: Generation Y (those born 1977-1994), Generation X (those born 1965-1976), Younger Baby Boomers (those born 1956-1964) and Older Baby Boomers (those born 1946-1955).

Since Boomers are such a large portion of the workforce today, their impending retirement is expected to create labor shortages and ramp up competition among other generations. Employers who recognize the benefits expectations of all generations may have an edge in this environment. Consider these examples of generational attitudes toward benefits:

    Generational Attitudes
  • 38% of Generation X employees strongly agree that employee benefits were an important reason for choosing their employer compared to 26% of Generation Y employees who feel that way.
  • 35% of Younger Baby Boomer feel their company’s benefits communication effectively educate them while 43% of Generation X employees say the same.
  • 48% of Generation X employees are interested in a wider array of voluntary benefits; 38% of Younger Baby Boomers say the same.
  • 35% of Generation Y employees would like to be given guidelines for “people like me” compared to 20% of Older Baby Boomers.

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Source: 6th Annual MetLife Study of Employee Benefits Trends
 
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