Life Stage Insights
Beyond broad generational differences, employees’ attitudes toward benefits and their employers are further influenced by age, gender, marital status and other life stage factors. While many employers may overlook these critical characteristics because they seem unrelated to employees’ professional positions, in fact, they go a long way in determining employee reactions to different benefits offerings.

For example, Younger Singles (those age 34 and under) are less than half (15%) as likely to have a formal retirement plan than employees with families with children under age 18 (34%). While the desire to plan for the future may be stronger among workers supporting families, clearly Younger Singles are ideally situated to get the most from workplace retirement plans and may benefit from retirement planning communications targeted directly at their life stage.

The Benefits Benchmarking Tool is divided into five life stages: Younger Singles (34 years old and younger with no children); Older Singles (35 years of age or older with no children); Families With Children Under Age 18; Dual Income No Kids (younger than age 54 and married); Pre-Retirees (born 1946 or earlier).

Consider these examples of life stage attitude differences:

    Life Stage Attitudes
  • 50% of Younger Singles thoroughly read their benefits material compared to 40% of Older Singles who said the same.
  • 49% of employees with a dual income household and no kids have taken steps to determine their disability insurance needs compared to 16% of Younger Singles who have done so.
  • 50% of Families with children under 18 say their benefits are an important reason they stay with their employer compared to 37% of Older Singles.
  • 82% of employees with dual income households and no kids (DINK) say they get their dental benefits through the workplace compared to 66% of Pre-Retirees.

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Source: 6th Annual MetLife Study of Employee Benefits Trends
 
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