BENCHMARKING TOOL HOME HOW TO USE THE TOOL THE VALUE OF BENCHMARKING Regional Insights Company Size Insights Company Type Insights Industry Insights Employee Job Type Household Income Insights Generation Insights ABOUT THE DATA |
Beyond broad generational differences, employees’ attitudes toward benefits and their employers are further influenced by age, gender, marital status and other life stage factors.
While many employers may overlook these critical characteristics because they seem unrelated to employees’ professional positions, in fact, they go a long way in determining employee reactions to different benefits offerings.
For example, Younger Singles (those age 34 and under) are less than half (15%) as likely to have a formal retirement plan than employees with families with children under age 18 (34%). While the desire to plan for the future may be stronger among workers supporting families, clearly Younger Singles are ideally situated to get the most from workplace retirement plans and may benefit from retirement planning communications targeted directly at their life stage. The Benefits Benchmarking Tool is divided into five life stages: Younger Singles (34 years old and younger with no children); Older Singles (35 years of age or older with no children); Families With Children Under Age 18; Dual Income No Kids (younger than age 54 and married); Pre-Retirees (born 1946 or earlier). Consider these examples of life stage attitude differences:
Source: 6th Annual MetLife Study of Employee Benefits Trends
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