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96% of Indian employers surveyed name controlling costs and increasing employee productivity among their most important benefit objectives. Attracting and retaining workers were cited less frequently (87% and 84% respectively).
Despite the country’s labor surplus, benefits are seen by employers in certain service-sector industries – or in areas in which multinational’s outsourcing business has intensified demand for labor – as a way to satisfy highly skilled workers without driving up wages. The changing needs of workers and employers in India’s surging economy point to a growing role for employee benefits as a tool to attract and retain top talent.
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